Our EDITED Development Team develops the back- and frontend for the desktop, tablet, and mobile version of EDITED, the online shop of our own label. In addition to the web application, the team is also implementing native iOS and Android applications with state-of-the-art technology like React Native.

The team works very closely with the shop management team — they are close to the product, highly flexible, and international. Together they implement new ideas very fast and therefore, steadily improve our shops‘ performance.

Janina, our EDITED shop e-commerce manager, started as a working student and has now a permanent role at ABOUT YOU. Check out her story behind getting on board!

Our Shop Applications Team constantly improves the ABOUT YOU App, Mobile Website, and Desktop Website. These big-scale products are each visited by over 15 million users every month. The team’s focus is to provide the most inspiring, convenient, intuitive, and easy-to-use shopping experience for our customers. They constantly challenge themselves to raise the bar of what is “state of the art” in customer-facing products.

Philipp, frontend developer

Philipp, one of our frontend engineers in our Desktop Team, is responsible for developing new features of our desktop frontend, optimizing load times, and the scalability of the product. Philipp has an interesting journey to tell on how he joined ABOUT YOU. After his 3 months coding boot camp, he joined us and managed to grasp up quickly as he was ready to go the extra mile. Check out his whole story on Youtube on how he got on board.

The vision of a company and the internally lived culture play an increasingly important role for applicants and especially the satisfaction of employees. Especially tech professionals take a look behind the external facades of companies and are interested in the company’s inner life: How do employees treat each other, what is the motivation of the company and how does the company define success beyond numbers?

The latest survey of the German weekly magazine “stern” and the market research company “Statista” provides insights into the employee’s satisfaction of German employers — and awards ABOUT YOU as one of the most popular…

In our recent article “How Work Is Really Done at ABOUT YOU Tech” we promised that you will get to know our teams & processes better. Today is the day! We invite you to meet the CRM TECH Circle — the team is part of the Business Intelligence & Customer Relationship Management Unit at ABOUT YOU.

What are Units & Circles

Teams are called Units and Circles here at ABOUT YOU. Units are divided into small circles each with their own specific objective. Every circle acts as a fast agile startup — changing the size and focus when needed. …

Supporting our employees with regular internal training sessions

We believe people should join ABOUT YOU based on our vision, our team, and our company culture, but of course, we provide some additional benefits for our employees — one example is the ABOUT YOU Academy. The ABOUT YOU Academy is a platform to actively and critically assess our work and performance in the framework of training, workshops, meetups, presentations, and discussions.

Why we started the ABOUT YOU Academy:

In a fast-growing company like ABOUT YOU, employees need to quickly adapt to changes, new structures, responsibilities, and tasks. Exciting new challenges keep…

There is a large selection of different developer conferences. Since you can’t go to all of them, for time, money or whatever reason, you have to decide which conference to go to or choose even only one for the whole year. This decision should be well considered because everyone wants a good mix of what the program is about. For most developers, good talks, the exchange between conference participants, food and the supporting program are especially important.

Promises are made by many conference organizers but not everyone keeps these promises and in the end, you sometimes don’t get much of…

In our last article, we introduced our way of constantly improving in a customized way and introduced our Lean Process Development team shortly. Now we’d like to get into the details.

As mentioned in part 1 of this mini series, we try to be most efficient by cutting down to the phases, that seem to be most important to us:

  • A starter activity to set the stage,
  • going through former action items or action points the team worked on,
  • gathering new data and setting new action points for the team to tackle,
  • a closing activity to end the retrospective.


Agility as the ability to respond to change in a fast way and adapt processes is at the core of our companies value system. ABOUT YOU is a tech company at heart driven by the passion to develop the best products. Our tech teams constantly need to adapt to new technologies, social changes or changing customer needs. We always strive to find solutions that are smart and straightforward. We focus on solutions instead of problems. To us, the glass is always half full. We communicate honestly and clearly, no politics or hidden agendas. …

A glimpse behind the scenes of Hamburgs first unicorn

When one thinks of ABOUT YOU, the first things that come to one’s mind are the online store, clothing and the latest trends. Yet, we are way more than just another online shop for fashion. With one-third of our staff working in IT, we are a true tech company driven by the passion to create the best product. To provide you with a better understanding of how our company works, we are starting a series telling you more about our tech staff, how they work and what they all have in common. …

Vol. 9: Oliver, Software Developer Backbone

Get to know our growing family. Follow our Inside ABOUT YOU blog series and catch a brief glimpse of the people behind Germany’s most exciting e-commerce project!

Introduce yourself and tell us a little about your team and especially your role at ABOUT YOU.

Hi, I’m Oliver. I’m 26 years old and work for ABOUT YOU since June 2018. Due to my mainly backend oriented past, I was integrated into the “BABO Core”-Circle of the BABO Unit. In other projects, I’ve gained a lot of experience in test driven development (TDD) and the laravel…


AY Dev news. Check our vacancies https://corporate.aboutyou.de/en/jobs or our large-scale eCommerce infrastructure https://commercesuite.aboutyou.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store